Top critical review
Amazing product, beyond terrible packaging
Reviewed in the United States 🇺🇸 on October 24, 2022
the Lupini beans are an amazing source of high quality protein with a broad amino acid profile that can easily replace meat products. They are an optimal source of nutrition from a health and efficacy standpoint. Not only that, but they are low in carbs and highly bioavailable for the body which make digestion easy (highly recommend for people with digestive issues).
In addition to the nutrition, they are cost effective and I would recommend anyone trying to ease the bank account pain by incorporating these guys in your diet as well. It sounds stupid and I can see you laughing, but I spent $300 on freaking beans to incorporate in my diet as well as my families. Absolutely love the beans and yes I am an athlete. These beans fit the social trend in America and will only continue to grow in popularity for the next 5-10yrs.
First, an easy fix: I would advise marketing the bean spread different from the beans themselves since it is a spread mix vs marinated beans whole. That is, some people may get confused and think it's 10oz beans. It is not mandatory, but something to consider.
Second: I would recommend keeping the simple marinated mix for the 5.2oz (or whatever the 5.x oz size is) whole bean packets, and doubling that size to 10oz or 16oz while using resealable bags in addition to offering the 10oz spread. at some point you should have 3 standard sizes for whole beans - small - medium - bulk with bulk being ~1lb.
The spread is a different animal and you need to understand that whole bean buyers do not always buy spread and vice versa. Therefore, you need to offer whole bean sizes in 3 categories and market the spread as 1 size for now in a larger container until you fix the issues with the packaging and enhance the recipe (same 10oz mix but larger container).
Moving on... What I cannot understand is the packaging with the 10oz spread. To be clear it the worst packaging of a spread product I have ever seen or used since the 1990s. Straight garbage and not an exaggeration.
Whoever is in charge of product management should be fired immediately. In addition, it is clear the company has grown to a level that they are seeking friends of friends/family for help who have no corporate experience as to how to bring a brilliant product like this to market. That is my assessment and I am fairly certain that I am spot on because the product just oozes inexperience.
Trying to open the spread, you can be guaranteed to have atleast 4 strips of plastic ending up in the bean spread mixture. Don't worry, you will use your fingers to scoop them out, getting oil and bean mixture all over your hands while failing at ripping the entire plastic seal off because the bond of the glue on the edges is enough to mount a 90inch TV to the wall.
You put so much oil (whether natural or not) in the mix, and seal it with the plastic up to the brim, that no matter what you do, you will ALWAYS get oil and bean mix everywhere. At this point I have to open the packages outside and use scissors to cut the plastic out because it is impossible in theory and practice to rip the seal efficiently (the attached picture is for demonstration and sure enough fail).
What I can't understand is that the packaging for the whole bean mixture, although not optimal given that some beans stick to the inside, is perfect in my mind. How is it possible to nail the packaging for one, but completely flop on the packaging for the other? The mixture was an afterthought because you had proof of concept from the whole bean packages. Most likely easier to process the spread vs whole beans in the same size for shipping. I am telling you, that if you offered the 3 whole bean sizes, the bulk size would outperform the spread, and possibly the 5.xoz size. Do it.
Best of luck