My daughter has loved this show since its inception. She is not almost 3 and learns so much from watching these episodes! She is a busy girl who loves to learn, but is always on the move. So when she watches other shows, she watches for a couple of minutes then moves on to another acitivity. With Bubble Guppies, she stays put and pays attention to the show and its lessons. She retains when what she learns and knows a lot about the hospital, restaurants, builings, musical instruments, dental care, you name it! Love this show!