"Don't pay attention to the few negative reviews" That was the advice from a recent 5 star reviewer. What are you afraid of? The 5 star reviews are running about 20 to one ahead in your favor and pulling away. Are you worried that a couple of people that dare to disagree with your opinion might shake your faith in the product. And yes, Luke is a product. This review is however purely about the merits of the video, not Luke Bryan. If you've read this far, let's take a look.
A hugely successful country singer with musical talent somewhere south of Garth Brooks, already making millions of dollars shaking his 45 year old middle aged rump in tight fittin' embroidered jeans while belting out touching, sensitive lyrics like "Sittin' here waitin' on a deer, drinkin' beer and wastin' bullets Aimin' at the empties, missin' hittin' pine trees" (Note to me. NEVER GO HUNTING IN GEORGIA) somehow feels the need to make a self promoting video series literally stuffed with personal endorsements from employees and relatives interspersed with old video footage that doesn't add much. Begs the question, what was the motivation to do this? Mid life crisis? A personal plea to try to get more respect/love from reluctant old school country fans? Doubt it. Don't think Luke loses much sleep over those people not loving him enough as he already fills stadiums with his own people. Or is it just the next page out of the Luke Bryan Franchise Business plan handbook ? Given the superbly executed business plan we've seen so far, my money leans that way. Anyway, motivation doesn't really matter much as long as the results are good. Right? But the results here just aren't that good. A good documentary should lay out the facts without bias in a logical manner and let the audience come along to it's own conclusions. Bryan's loyal fans already have decided what those conclusions are before watching this. But I guess that is the point. He really knows how to read the room and that is the secret of his success. This video doesn't have to be much good to be a predictable success. I think the reactions of his fans to this video are best summed up in the words and breathless delivery of the famous "Teutonic Titwillow" in Blazing Saddles , in her thick Bavarian accent with that charming little speech impediment.
"OH, WHAT A NICE GUY".
But for me, with no offense intended for the opinion of the vast Teutonic Titwillow school of thought, I found this documentary to be manipulative, blatantly pandering, with a ham fisted agenda, so the one star rating. And I always find it interesting to read all the reviews. Especially the ones I disagree with.