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Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Alpine Falls, 23 oz, 66 Loads (Packaging May Vary)

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8,861 ratings

| 74 answered questions

Amazon's Choice in Liquid Laundry Detergent by Seventh Generation

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Scent: Alpine Falls

Alpine Falls

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Brand	Seventh Generation
Scent	Alpine Falls
Item Form	Liquid
Item Weight	1.75 Pounds
Formulation Type	Concentrated

About this item

Our easy dose auto dosing technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about.
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
Our advanced-enzyme formula fights even the most stubborn stains.
Refreshing Alpine falls scent made from real ingredients: 100% essential oils & Botanical ingredients.

New (3) from $6.99 + $5.49 shipping

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PRODUCT CERTIFICATION (1)

U.S. EPA Safer Choice certified products contain safer ingredients for human health and the environment.

From the manufacturer

Seventh Generation;EasyDose;Laundry Detergent;Tide Pods;Dryer Sheets


0% of the stuff you DON'T want! We believe our products are healthy solutions for use within your home-and for the community and environment outside of it.	One SQUEEZE is all you need! Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done.	1 Squeeze = 1 Load Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about.


	Seventh Generation EasyDose Laundry Detergent	Seventh Generation EasyDose Laundry Detergent	Seventh Generation Concentrated Laundry	Seventh Generation Laundry Detergent Packs	Seventh Generation Laundry Stain Remover
# of Loads	66 Loads	66 Loads	53 Loads	75 Loads	n/a
Size	23.1 fl oz	23.1 fl oz	40 fl oz	75 count packs	16 fl oz
Fragrance	Alpine Falls	Free & Clear	Geranium Blossom & Vanilla	Citrus & Sandalwood	Free & Clear
Fragrance Free Option	✓	✓	✓	✓	✓
USDA Certified Biobased Product	99% Biobased	99% Biobased	96% Biobased	94% Biobased	97% Biobased
B Corp Certified	✓	✓	✓	✓	✓
Leaping Bunny Certified	✓	✓	✓	✓	✓

Product Description

Life is complicated. Laundry shouldn't be. With Seventh Generation new easydose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing alpine falls scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.

Product details

Product Dimensions ‏ : ‎ 2.41 x 3.86 x 8.18 inches; 1.75 Pounds
Item model number ‏ : ‎ 0732913448159
Date First Available ‏ : ‎ November 15, 2019
Manufacturer ‏ : ‎ AmazonUs/SEVM7
ASIN ‏ : ‎ B07ZZPNFRT
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #2,117 in Health & Household (See Top 100 in Health & Household)
- #33 in Liquid Laundry Detergent

Customer Reviews:
8,861 ratings

Compare with similar items

		Solimo Amazon Brand Concentrated Liquid Laundry Detergent, Fresh Scent, 110 Loads, 82.5 Fl Oz	Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz, 2 Pack, 132 Loads (Packaging May Vary)	Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Free & Clear Unscented, 40 oz (53 Loads)	all Liquid Laundry Detergent, Gentle for Baby, Unscented & Free of Dyes, 100 Loads	Sheets Laundry Club - As Seen on Shark Tank - Laundry Detergent Sheets - Fresh Linen Scent - No Plastic Jug (100 Loads) 50 Sheets, New Liquid-less Technology. A breeze to use. Eco-Friendly Lightweight

Customer Rating	(8861)	(491)	(1548)	(3254)	(3830)	(9343)
Price	$13.99	$13.06	$27.98	$13.99	$16.01	$16.65
Shipping	FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime	FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime	FREE Shipping. Details	FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime	FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime	FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
Sold By	Amazon.com	Amazon.com	Amazon.com	Amazon.com	Amazon.com	Sheets Laundry Club
Brand Name	Seventh Generation	Solimo	Seventh Generation	Seventh Generation	all	SHEETS LAUNDRY CLUB
Item Form	Liquid	Liquid	Liquid	Liquid	Liquid	Sheet
Scent	Alpine Falls	Fresh	fragrance-free	Free & Clear	Unscented	Fresh Linen
Size	23 Fl Oz (Pack of 1)	82.5 Fl Oz (Pack of 1)	683 ml	2.5 Pound (Pack of 1)	75 Fl Oz (Pack of 1)	50 Count (Pack of 1)

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Important information

Ingredients

Water Laureth-6 (plant-derived cleaning agent) Glycerin (plant-derived enzyme stabilizer) Caprylyl Decyl Glucoside (plant-derived cleaning agent) Sodium Oleate (plant-derived anti-foaming agent) Propylene Glycol (synthetic processing aid) Protease Enzyme Blend (plant-based soil remover) Sodium Chloride (mineral-based viscosity modifier) Amylase Enzyme Blend (plant-based soil remover) Mannanase Enzyme blend (plant-based soil remover) Benzisothiazolinone (synthetic preservative) Methylisothiazolinone (synthetic preservative) Alpine Falls Scent: pogostemon cablin (patchouli) oil (plant-derived fragrance), litsea cubeba fruit oil (plant-derived fragrance), citrus aurantium bergamia (bergamot) fruit oil (plant-derived fragrance), juniperus mexicana (cedar) oil (plant-derived fragrance), linalool (plant-derived fragrance), cananga odorata (ylang ylang) flower oil (plant-derived fragrance), geraniol (plant-derived fragrance), citrus aurantium dulcis (orange) peel oil (plant-derived fragrance), eugenia caryophyllus (clove) leaf oil (plant-derived fragrance), ethyl hexanoate (plant-derived fragrance), coriandrum sativum (coriander) fruit oil (plant-derived), heliotropine (plant-derived fragrance), styrax tonkinensis resin extract (plant-derived fragrance), gamma-nonalactone (plant-derived fragrance), phenethyl alcohol (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), eugenia caryophyllus (clove) bud oil (plant-derived fragrance), juniperus virginiana (cedar) oil (plant-derived fragrance), cistus ladaniferus resin (plant-derived fragrance), bulnesia sarmientoi (guaiacwood) oil (plant-derived fragrance), citrus limon (lemon) peel oil (plant-derived fragrance), citrus grandis (grapefruit) peel oil (plant-derived fragrance), illicium verum (anise) fruit/seed oil (plant-derived fragrance), lauraldehyde (plant-derived fragrance), eugenol (plant-derived fragrance), citrus nobilis (mandarin orange) peel oil (plant-derived fragrance), citrus aurantium amara (bitter orange) leaf/twig oil (plant-derived fragrance), cinnamomum zeylanicum (cinnamon) leaf oil (plant-derived fragrance), citrus aurantifolia (lime) oil (plant-derived fragrance), boswellia carterii oil (plant-derived fragrance), vanillin (plant-derived fragrance), 3-hexenol (plant-derived fragrance), abies sibirica (pine) needle oil (plant-derived fragrance), eucalyptus citriodora oil (plant-derived fragrance), daucus carota sativa (carrot) seed oil (plant-derived skin conditioner), elettaria cardamomum (cardamom) seed oil (plant-derived fragrance), gamma-undecalactone (plant-derived fragrance), mentha arvensis (mint) leaf oil (plant-derived fragrance), salvia sclarea (clary sage) oil (plant-derived fragrance), benzyl acetate (plant-derived fragrance), gaultheria procumbens (wintergreen) leaf oil (plant-derived fragrance), methyl cinnamate (plant-derived fragrance), octanal (plant-derived fragrance), cinnamomum camphora (camphor) bark oil (plant-derived fragrance), ethyl butyrate (plant-derived fragrance), artemisia pallens (davana) flower oil (plant-derived fragrance), rosa damascena (rose) flower oil (plant-derived fragrance), citrus aurantium dulcis (orange) flower oil (plant-derived fragrance), decanal (plant-derived fragrance)

Directions

Refreshing alpine falls scent made from real ingredients: 100% essential oils & botanical ingredients.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

5 star		75%
4 star		13%
3 star		6%
2 star		2%
1 star		3%

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Top reviews from the United States

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Dave S.

Does not provide 66 loads

Reviewed in the United States on April 27, 2020

Scent: Alpine FallsVerified Purchase

I just had to send a note to express my disappointment with your 66 Loads of Easy Dos Laundry Soap. The bottle touts 66 loads from the smaller plastic bottle. However, as I used the auto dose technology, I noted that the bottle contained MUCH less than 66 loads. As you can see from the pictures below, I am lucky if the auto dose technology gave me 26 loads. I marked the bottle after each squirt/load. Although I like the product inside, this is false advertising and Seventh Generation should make a change to its labeling. This bottle DOES NOT provide 66 loads for my HE washing machine.

73 people found this helpful

Helpful

Ms.MamaKittyof4

Give it a try, you won't be disappointed!

Reviewed in the United States on April 5, 2020

Scent: Tropical GroveVerified Purchase

This was a new scent so it was presented somewhat cheaper than the other 7thGens. I have found my new scent! It's tropical. I wanted to find a detergent that wasn't full of harsh chemicals to wash mine and my daughter's nice white clothes in. I wasn't sure how to measure because it has a flip top. I turned it upside down and squeezed and just about a few capfuls disbursed. I thought okay that may not be enough for a medium size load of our clothes. Well let me tell you, I was not only surprised, I was very pleased! The clothes came out clean and smelling fresh! I've actually used it on my towels and sheets with the same nice results. When they came out of the dryer and off the line they smelled so fresh and clean-all with just a tiny squeeze of this bottle. It will last me awhile. I have a family of 4 so I do laundry basically everyday. I also used it in my husband's work clothes, same thing!! I'm very happy with this and I will be purchasing it again. I've used RebelGreen, Mrs. Myers neither cleans and removes smells and stains like this!! I'm hooked. Doing laundry for 5 people everyday is no small task as you may well know. I use two pumps for the extra large loads and one for the small, it does the job well! I feel good knowing I'm saving my planet, not paying for extra water weight, washing my family's clothes without the harmful chemicals that they normally put in laundry detergent to only make your clothes look clean not actually make them clean. There's not a lot of sudsing up, you don't need to make them clean. The bubbles are a sign of all those extra chemicals that you don't need that are going into the septic, the groundwater, into your body and back into the world. Also thosechemicals have like a waxy sheen to them which makes clothes appear clean when they're actually not - it's a facade. Don't be fooled about what you see or hear only believe what comes out of your dryer and on to your body! This is definitely my new go-to laundry detergent I even got it on sale that day. I'll be looking for it again trust me.

49 people found this helpful

Helpful

countryside

Smells great, super concentrated and easy measuring!

Reviewed in the United States on May 1, 2021

Scent: Fresh LavenderVerified Purchase

After reading some negative reviews, I still took a chance and bought the lavender scent. My family has horrible eczema and psoriasis, so we are very sensitive when it comes to anything with fragrance. This did not affect us negatively, plus it smells great! Doesn’t leave the clothes smelling strongly but that is what I wanted. I also use Seventh Generation lavender dryer sheets so that helps the clothes to still have a light scent but not too overpowering. Also, I read on some reviews about the ease of measuring. Some reviewers said that it was not easy and poured out too fast and wasted a lot of the product. So I want to say that this was not the case for me. If you pour it correctly by opening the lid first before tipping the bottle upside down, it pours perfectly with a simi-firm squeeze. For large loads, I use two squeezes. The price is great for the amount and since it is super concentrated, it last a while. Hope this helps you to make a purchase decision.

29 people found this helpful

Helpful

Minnesota Blizzard

Won't Buy Again

Reviewed in the United States on September 18, 2021

Scent: Tropical GroveVerified Purchase

I will not buy from a company anymore that goes against my own values. If Seventh Generation supports "defund the police," I cannot and will not purchase their products anymore.

29 people found this helpful

Helpful

Cris Jackson

My new favorite laundry detergent.

Reviewed in the United States on February 20, 2020

Scent: Tropical GroveVerified Purchase

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I love this newer scent! I’m a Seventh Generation fan and this product does not disappoint. I was skeptical of the tropical scent at first, but it is very pleasant. The scent is not super strong, but enough to leave your clothing smelling great. Cleans great and seems to get stains out. I also like the fact that the product is ultra concentrated therefore, using less plastic for a smaller bottle. The smaller bottle also takes up less space in my laundry room. The one squeeze and you’re done cap is wonderful. There is no measuring or messy caps to deal with. I will definitely continue to buy.

34 people found this helpful

Helpful

DJGMDLEO

Messy dispenser that does function if used properly!

Reviewed in the United States on August 10, 2020

Scent: Alpine FallsVerified Purchase

Absolutely awful bottle/dispenser. I've taken to using more eco-friendly products over the last year and order frequently from Grove.co. Amazon had a better price and faster shipping when I came across this detergent and I was eager to try it. Now, I'm no nonsense when it comes to my products. If it doesn't work or is too much of a hassle, I'm done. So imagine my disappointment when I tried this "easy dose" dispenser and it just leaked everywhere. I tried a full 180° rotation, one squeeze and the bottle just continued to drip and drip...Not only that but this detergent along with a lot of Seventh Generation detergents have earned a very low ratings on EWG. Basically, they're not much better than using Tide. This is a no for me.

*****EDIT**** I played around with this bottle and figured out the dispenser. The directions are definitely lacking but if you turn the bottle completely upside down and immediately squeeze, it will stop. And, it will dispense just a tablespoon or so of detergent. It cleaned pretty well and removed stinky odors and light stains. I actually like it.

*****UPDATE TO MY UPDATE***** I've been using this detergent for almost two weeks and I've noticed that I'm already halfway done with the bottle 😒 I did a little experiment with a measuring spoon. Each squeeze yields an almost perfect tablespoon of detergent. If you do the math on the size of this bottle, you actually only get 47 loads MAX. If you have smaller loads you waste because you can't put less. If you have very large loads you have to use two squeezes. This bottle is definitely only going to last through around 30-35 loads tops. Which makes it extremely expensive!

29 people found this helpful

Helpful

Top reviews from other countries

Jean Collins

Excellent detergent in an eco-friendly package.

Reviewed in Canada on July 19, 2021

Scent: Free & ClearVerified Purchase

It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!

2 people found this helpful

Adam&Aly

Great for highly sensitive skin

Reviewed in Canada on January 4, 2022

Scent: Free & ClearVerified Purchase

I have a very hard time finding products that don't irritate my skin. I can't use any fragrance and there can't be harsh chemicals or my skin gets really itchy. This product doesn't irritate my skin at all, yet it works well enough to take dirt and smell out of my clothes. I work with dogs so my clothes are really stinky, using other detergents I could still smell it after washing. This stuff cleans the clothes properly and doesn't leave clothes smelling like they're still dirty, which is hard to find in a gentle, scent free detergent! Highly recommend to anyone suffering with sensitive skin, and a bonus that it's cost efficient compared to other sensitive skins products.

2 people found this helpful

Amazing C

Expensive and does not clean the cloth well

Reviewed in Canada on April 28, 2022

Scent: Free & ClearVerified Purchase

First of all, the cap was leaking on arrival, already a horrible start. But since it wasn't that bad and I was too lazy so I decided to give it a try anyway. Pros are that it's scent-free and really helps with sensitivities. But the cons are that it does not clean even if I put more than it tells me to, the articles are still dirty with maybe only a slight improvement. What's the point of getting it if it doesn't get the item cleaned. Not to say it comes with such a small bottle. Because it's so hard to use, I've finally used it up after a year, but I had to mix it with another detergent to get things fully cleaned.

kim

Product is great but came leaked all over the box

Reviewed in Canada on August 7, 2021

Scent: Free & ClearVerified Purchase

Best for sensitive skin. Clean ingredients a must have for the non toxic clean household. Excellent product.

Con: I usually buy in the store but it was on sale so I bought on Amazon. It came leaking all in the individual bags it came in FULL OF SOAP so much that it leaked from the bag into the box. When I opened it. The kids were half twisted off. My advice would be to tighten the lids before you bag them. Some leakage to be expected but this much we’re talking half bottles gone.

One person found this helpful

Cassandra

Great Detergent

Reviewed in Canada on May 14, 2021

Scent: Alpine FallsVerified Purchase

Product came in quickly, about 5 days from date of purchase. Very easy to use (product stops you from using more than desired amount). I loved the smell while it was washing, but once it came out from drying it smelled a little too Earthy for my liking (smells like dirt). I am happy that my laundry came out without the residue feeling that other products can leave on my clothes. Overall happy with it but will try another scent next time.

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0% of the stuff you DON'T want!

One SQUEEZE is all you need!

1 Squeeze = 1 Load

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Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Alpine Falls, 23 oz, 66 Loads (Packaging May Vary)

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PRODUCT CERTIFICATION (1)

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0% of the stuff you DON'T want!

One SQUEEZE is all you need!

1 Squeeze = 1 Load

Product Description

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