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Seventh Generation, Laundry Detergent Ultra Concentrated Clean Scent Oz 66 Loads, Clear, Power Plus, 23.1 Ounce

4.6 out of 5 stars 8,876 ratings

Price: $12.32 ($0.19 / load) $11.02 ($0.17 / load)
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Scent: Ultra Power Plus
Ultra Power Plus
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Enhance your purchase

Brand Seventh Generation
Scent Ultra Power Plus
Item Form Liquid
Formulation Type Concentrated
Item Dimensions LxWxH 2.4 x 3.85 x 8.81 inches

About this item

  • Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
  • 6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
  • Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
  • Safer Choice EPA Certified

Buy it with

  • Seventh Generation, Laundry Detergent Ultra Concentrated Clean Scent Oz 66 Loads, Clear, Power Plus, 23.1 Ounce
  • +
  • Seventh Generation Dish Soap Liquid Free Clear, 19 Fl Oz (Pack of 6)
  • +
  • Seventh Generation White Toilet Paper 2-Ply 100% Recycled Paper, 24 Count of 240 Sheets Per Roll, Pack of 2 (Packaging May Va
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Climate Pledge Friendly

Climate Pledge Friendly

Climate Pledge Friendly uses sustainability certifications to highlight products that support our commitment to help preserve the natural world. Time is fleeting. Learn more

PRODUCT CERTIFICATIONS (2)

Compact by Design (Certified by Amazon) products remove excess air and water, which reduces the carbon footprint of shipping and packaging.

Compact by Design is a new sustainability certification created by Amazon to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

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U.S. EPA Safer Choice certified products contain safer ingredients for human health and the environment.

U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways.

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From the manufacturer


Focus on sustainability

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Product Description

Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.

Product details

  • Product Dimensions ‏ : ‎ 2.4 x 3.85 x 8.81 inches; 1.72 Pounds
  • Date First Available ‏ : ‎ March 1, 2021
  • Manufacturer ‏ : ‎ AmazonUs/SEVM7
  • ASIN ‏ : ‎ B08WV69C9B
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 out of 5 stars 8,876 ratings

Compare with similar items


Seventh Generation, Laundry Detergent Ultra Concentrated Clean Scent Oz 66 Loads, Clear, Power Plus, 23.1 Ounce
Solimo Amazon Brand Concentrated Liquid Laundry Detergent, Fresh Scent, 110 Loads, 82.5 Fl Oz
Amazon Brand – Presto! Concentrated Liquid Laundry Detergent, Free & Clear, Hypoallergenic, Free of Perfumes Clear of Dyes, 110 Loads, 82.5 Fl Oz
Amazon Brand - Solimo Concentrated Liquid Laundry Detergent, Lavender, 110 Loads, 82.5 Fl Oz
Solimo Amazon Brand Concentrated Liquid Laundry Detergent, Hypoallergenic, Free of Perfumes Clear of Dyes, 110 Loads, 82.5 Fl Oz
Solimo Amazon Brand Concentrated Liquid Laundry Detergent, Clean Linen, 110 Loads, 82.5 Fl Oz
Customer Rating 4.6 out of 5 stars (8876) 4.6 out of 5 stars (500) 4.6 out of 5 stars (55) 4.4 out of 5 stars (4972) 4.5 out of 5 stars (3626) 4.5 out of 5 stars (3085)
Price $12.97 $13.06 $18.95 $13.06 $13.06 $13.06
Shipping FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime FREE Shipping on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
Sold By Amazon.com Amazon.com Amazon.com Amazon.com Amazon.com Amazon.com
Brand Name Seventh Generation Solimo Presto! Solimo Solimo Solimo
Item Form Liquid Liquid Liquid Liquid Liquid Liquid
Scent Ultra Power Plus Fresh Unscented  Lavender Free & Clear Linen
Size 23.1 Fl Oz (Pack of 1) 82.5 Fl Oz (Pack of 1) 82.5 Fl Oz (Pack of 1) 82.5 Fl Oz (Pack of 1) 82.5 Fl Oz (Pack of 1) 82.5 Fl Oz (Pack of 1)

Important information

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer questions & answers

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
8,876 global ratings

Top reviews from the United States

Reviewed in the United States on April 27, 2020
Scent: Alpine FallsVerified Purchase
73 people found this helpful
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Reviewed in the United States on April 5, 2020
Scent: Tropical GroveVerified Purchase
49 people found this helpful
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Reviewed in the United States on May 1, 2021
Scent: Fresh LavenderVerified Purchase
29 people found this helpful
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Reviewed in the United States on September 18, 2021
Scent: Tropical GroveVerified Purchase
29 people found this helpful
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Reviewed in the United States on February 20, 2020
Scent: Tropical GroveVerified Purchase
Customer image
5.0 out of 5 stars My new favorite laundry detergent.
Reviewed in the United States on February 20, 2020
I love this newer scent! I’m a Seventh Generation fan and this product does not disappoint. I was skeptical of the tropical scent at first, but it is very pleasant. The scent is not super strong, but enough to leave your clothing smelling great. Cleans great and seems to get stains out. I also like the fact that the product is ultra concentrated therefore, using less plastic for a smaller bottle. The smaller bottle also takes up less space in my laundry room. The one squeeze and you’re done cap is wonderful. There is no measuring or messy caps to deal with. I will definitely continue to buy.
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34 people found this helpful
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Reviewed in the United States on August 10, 2020
Scent: Alpine FallsVerified Purchase
29 people found this helpful
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Top reviews from other countries

Jean Collins
5.0 out of 5 stars Excellent detergent in an eco-friendly package.
Reviewed in Canada on July 19, 2021
Scent: Free & ClearVerified Purchase
2 people found this helpful
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Adam&Aly
5.0 out of 5 stars Great for highly sensitive skin
Reviewed in Canada on January 4, 2022
Scent: Free & ClearVerified Purchase
2 people found this helpful
Report abuse
Amazing C
2.0 out of 5 stars Expensive and does not clean the cloth well
Reviewed in Canada on April 28, 2022
Scent: Free & ClearVerified Purchase
kim
5.0 out of 5 stars Product is great but came leaked all over the box
Reviewed in Canada on August 7, 2021
Scent: Free & ClearVerified Purchase
Customer image
kim
5.0 out of 5 stars Product is great but came leaked all over the box
Reviewed in Canada on August 7, 2021
Best for sensitive skin. Clean ingredients a must have for the non toxic clean household. Excellent product.

Con: I usually buy in the store but it was on sale so I bought on Amazon. It came leaking all in the individual bags it came in FULL OF SOAP so much that it leaked from the bag into the box. When I opened it. The kids were half twisted off. My advice would be to tighten the lids before you bag them. Some leakage to be expected but this much we’re talking half bottles gone.
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Customer image
One person found this helpful
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Cassandra
4.0 out of 5 stars Great Detergent
Reviewed in Canada on May 14, 2021
Scent: Alpine FallsVerified Purchase

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