Help make your favorite
device ideas real

Want to decide which devices we build next? Check out the video below to learn how you can play a part in innovation at Amazon.

How it works

how it works
1

We'll share a few of our favorite concepts for exciting new devices that work with Alexa.

2

For a limited time only, you can pre-order the ones you want for a chance to make them real.

3

If an item reaches its pre-order goal by a certain date, we’ll build it—and you’ll be among the first to get it.

What happens if a product doesn’t reach its pre-order goal?


If an item doesn't reach its pre-order goal—it won't be built and you won't be charged. It's low risk, high reward, and whole lot of fun.

Frequently asked questions

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How does this program work?
We'll share a few of our favorite concepts for exciting new devices that work with Alexa. For a limited time only, you can pre-order the ones you want for a chance to make them real. If an item reaches its pre-order goal by a certain date, we’ll build it—and you’ll be among the first to get it.

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If an item gets built, when will I be charged?
Your payment method will be charged when the item ships. If the item doesn't reach its pre-order goal or you cancel your order before it ships, you will not be charged.

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How long does an item have to reach its pre-order goal?
In order to be built, an item must reach its pre-order goal within 30 days.

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Can customers order a Day 1 Editions concept after the 30-day timeframe?
There may be an option to purchase select devices at full price after the 30-day campaign, but supplies are limited.

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What happens if an item doesn’t reach its pre-order goal?
If an item doesn't reach its pre-order goal—it won't be built and you won't be charged.

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How can I check on the status of an item I pre-ordered?
You can find the item in Your Orders and click through to the product page to see the status.

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If an item gets built, when will I get it?
If an item meets its goal, it is estimated to start shipping between July and September.

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What happens if I change my mind after I pre-order an item?
You are free to cancel your pre-order before the item ships.

If you have more questions, you can chat or call. Visit the Build It blog post to learn more about the first wave of the program.