I've tried quite a few different brands of cocoa powder, organic and non. For the price and quality, this one is a GREAT deal. Tastes rich and amazing, not a lot is needed depending on recipes and such. I've used it for everything from hot cocoa, to cakes, to pudding, to homemade coconut chocolate butter. It's delicious and even as often as I use it, the tub lasts a while. Can't beat the price either. Really great quality and nutritionally beneficial, too. Doesn't hurt that I absolutely LOVE Now Brand supplements and never question their products being winners. Very happy to see that translates into their food products, as well.