Amazon Vine invites the most trusted reviewers on Amazon to post opinions about products to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on the insightful reviews they published on their past purchases and helpfulness of their reviews. Amazon offers Vine members free products that have been submitted to the program by participating selling partners. Vine reviews are the independent opinions of the Vine Voices and the selling partners cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines.
The program was created to increase the availability of customer reviews on newly launched products.
Amazon Vine is an invitation-only program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.
Products are provided by publishers, labels, studios, manufacturers or any selling partner participating in the program.
No, Vine program welcomes honest opinion about the products - positive or negative. Vine reviews must conform to all our posting guidelines. Customers can vote on the helpfulness of Vine reviews just like they can for any other review.
No, Vine Voices are not paid to participate in the program or to write favorable reviews. Vine reviews reflect the honest and unbiased opinion of the customer who reviewed the product.
Amazon expects Vine Voices to use each product before writing a review of that product. This ensures that Vine Voice reviews are informed and helpful to other customers.
No, the products that are submitted by selling partners are distributed to Vine Voices by Amazon. Selling partners have no contact with the Vine Voices, and have no information about the specific Vine Voices reviewing their products.